Product photography doesn’t have to be complicated, or expensive. It’s possible to take incredible product shots on a low budget.
Section 1: Get Your Gear
In many ways, the most important gear for taking great product photography is a camera. But having a high-quality camera doesn’t guarantee amazing images.
The answer, then, is to get quality gear that’s well suited to the subject matter. If you’re shooting for a home design site, a consumer site, or a furniture company, a compact camera might be all you need.
But if you’re taking product photography for a small business, or even an independent photographer, you’ll need more.
For example, if you’re shooting shoes, you’ll want a camera that can fit snugly into the box on your feet. There are plenty of compact cameras that deliver great images in this type of situation. But most also offer a decent zoom lens, and that’s what you’ll need to capture incredible photos in a small space.
Create a Clear Background
One of the easiest ways to get some great product shots is to use a “white balance” lamp. These lamps are all over the place, and use different color temperatures to adjust the color and temperature of a scene.
You’ll be able to achieve some amazing shots with a white background if you have access to a white room with a light bulb in it. Check the forecast before shooting if you’re unsure. White is always cooler than the surrounding colors, which will show in your photos.
Because of the quality of these lamps, it might be tempting to have multiple lamps placed around a room. That’s overkill, though. While it can make for better photos, you’ll also have to do some adjusting to the settings if the lamp moves.
Think About Lighting
Lighting is arguably the most important factor when it comes to product photography.
You can never get enough light. The best way to take great product photos is to not only have natural lighting, but the right angles and angles of light. Ideally, you’ll have your product set up in one space and positioned just so.
Lighting a product makes the product look fantastic, but it also allows you to achieve the perfect lighting of your photo to emphasize certain elements.
How to Take Good Product Photos on a Budget
In this article, we will take a look at some tips on how to take great product photos on a low budget.
1) Camera Settings
You will need to do some experimenting and play around to get your camera settings just right.
Use a quality camera and the right lenses.
Capture the Product Close Up
You want to show off the product in its full glory, but you don’t want it to dominate the frame.
Place your product in the center of the frame, maybe off to the side. Use a sharp lens and avoid trying to squeeze in as much of your product as possible.
There’s no need to fill the frame with your product.
Keep it Simple
Don’t shoot an elaborate scene with multiple products, lighting, props, and any other hokey things. Keep it simple.
One thing to keep in mind is that you’re dealing with a small image. You want to keep it simple and focussed, so keep your attention on the products, not the background.
Avoid Blurry Images
Lastly, don’t let your camera click, or your phone camera snap, an image that’s blurry.
Experiment with Backgrounds
Consider bringing a backdrop with you to a location you plan to shoot in.
Consider bringing a backdrop with you to a location you plan to shoot in. You can bring natural elements as well. You can choose a beach, park, or even your own backyard.
You can choose a beach, park, or even your own backyard. You can also use a white wall. The texture and contrast from the white will give your photos a professional appearance and professionalism.
Carry Your iPhone or Other Smartphone
Your smartphone is a powerful tool. You can easily take professional product shots using it.
Instead of carrying your entire bag, you can put your phone in a ziplock bag and carry that.
You can also try using a puffy case to protect your phone when you’re out in the field.
Go All Out on Your Light Source
The light source for product photography is going to be your camera. But, don’t forget to take into account all of the ambient light. Especially, if you plan on photographing indoor lighting.
Say Hello to White Balance, also known as Color Correction
Let’s start with the basics: what is white balance?
Without getting into a long explanation, it’s basically the name of a camera setting that determines the amount of white light being thrown at your camera sensor.
Let’s say that you’re shooting a picture of a teal colored object. That teal object will most likely be bright on camera, because there’s a lot of light in the room.
The white balance setting on your camera is your body’s way of telling the sensor, “Hey.
Keep It Simple
Keeping the shots simple is important. It gives you time to compose and take the shot. As photographers, we tend to go to too many levels of complexity. There’s no shame in this, however. What we’re shooting for is different, and it’s not important to convey that.
So, for example, you might shoot a matte box shot, with a matte blue screen in the background. A black and white shot with a black and white backlight. A graphite box with white walls. A black and white negative with a white screen. Keep it simple. You’ll know your work best when it is simple.
Lets look at an example. Let’s take a chrome and silver riser with a matte blue screen, and white wall behind it.
That’s your idea of a perfect silver product shot. Perfect, but not totally simple. There’s a lot going on here.